Indoor strategy refers to the strategic placement of advertisements within indoor spaces, such as malls, cinemas, airports, restaurants, and even public transport. It involves various forms of media, including posters, digital screens, interactive displays, and more. This type of indoor advertisement targets a captive audience—those who are already within a specific establishment—making it a highly influential marketing tool. These spaces could be as varied as shopping malls, movie theatres, gyms, restaurants, airports, and even public transport. Essentially, any place where people gather indoors is a potential canvas for indoor advertising. Indian cinema chains, like PVR and INOX, have effectively used indoor strategy media examples to promote upcoming films and brands. Before the start of a movie, audiences are exposed to indoor advertisment on the big screen, effectively reaching a massive and engaged audience.