Should outdoor advertising be the top choice for an advertiser looking to run a marketing campaign? There are many factors that should be considered before you jump to the conclusion that outdoor advertising is the right step for your brand. Factors like the brand’s target audience, budget and preferred geographical area have a big role to play in this decision making process. Talking from a general perspective, here are the brands that should consider outdoor advertising: Local brands - Local brands looking to target an audience in some limited specific geographic area, with a limited budget can leverage the cheaper options of outdoor advertising like bus shelter advertising, bench advertising, auto advertising etc for their promotion. National brands– National brands for which the target audience falls in a broad category like that of FMCG, and a high advertising budget, can leverage the power of outdoor advertising to create an impactful ad campaign using billboards or hoardings as their preferred outdoor ad medium.